About Kotohira Travel
Redefining the Konpira pilgrimage —
from a once-in-a-lifetime journey
to a place worth coming back to.
Kotohira, a small town in Kagawa Prefecture, is best known for Konpira-san— Kotohira-gu Shrine—long admired since the Edo period as a place one should visit at least once in a lifetime. For generations, travelers have climbed its stone steps with hope and devotion.
But the true charm of Kotohira—the story we want to share—lies beyond the pilgrimage itself.
Beyond the stone steps, in the town’s everyday life, another, quieter story unfolds.
Amid the brightness of Kotohira as a tourist destination,
this is also a town where everyday life continues.
Here, you will find the faces of local people who welcome travelers.
There are those who have renovated vacant houses to open their own shops, those who have moved here to run inns or cafés, the owners and okami of long-established ryokan that have welcomed travelers for generations, and local residents who climb Konpira-san every day as part of their daily lives.
More than just a tourist destination, Kotohira is a town where everyday life continues—allowing travelers to form genuine, face-to-face connections.
A Town of Experiences.
A Journey of Connection.
Kotohira Travel invites you to experience Kotohira not just as a destination, but as a town to stay in—where you can connect with locals and step into everyday life.
A casual word exchanged with someone you meet along the way.
A conversation that begins unexpectedly in a small local shop.
A moment when you pause in an alley you would normally pass by.
These are the “tabinaka” experiences — the moments in between — that you won’t find in guidebooks.
From sightseeing to living
Sharing Kotohira as a town you can truly experience
- Hands-on workshops like udon making and traditional crafts.
- Walking tours guided by locals who know the town by heart.
- Stays in cafés and guesthouses created from renovated old houses.
- Shrines, hot springs, hidden alleys, pilgrimage paths — and above all, conversations with people.
Within scenes untouched by guidebooks, we hope to offer travelers a moment where they feel just a little like they belong here.
That is the wish behind KOTOHIRA TRAVEL.
For travelers seeking something deeper
- For those who want to do more than just see.
- For those who want to talk, connect, and share moments.
- For those who wish to feel the life that exists beyond tourist highlights.
- For those searching not for a one-time trip, but for a place they’ll want to return to.
After completing your once-in-a-lifetime pilgrimage, may Kotohira become a town you return to—again and again.
KOTOHIRA TRAVEL will continue to offer journeys where the entire town becomes your stage, and where encounters with people and place shape your story.
